THE 10 RULES OF SAM WALTON 世界著名大企业家萨姆 沃尔顿的十条规则：非凡业绩的成功秘密

As founder of Wal-Mart, and its many successful divisions, Sam Walton reinvented the retailing industry through his singularity of focus, high expectations, and never-say-die attitude.
During his career, Sam Walton developed a list of what he considered the most important rules for entrepreneurial success. As far as he was concerned, there were ten key result areas that he considered pivotal to his own success.
Now, in The 10 Rules of Sam Walton, author and former Wal-Mart employee Michael Bergdahl reveals these rules—and the stories behind them—to help you achieve success in both your professional and personal lives. Straightforward and to the point, this book offers valuable lessons that Walton himself followed, and taught, throughout his lifetime—from Rule #1: "Be passionately committed to achieving success" to Rule # 10: "Be different and challenge the status quo."
Whether you're an entrepreneur or an hourly paid employee, The 10 Rules of Sam Walton will provide you with a blueprint for success that has proven itself time and again.

MICHAEL "Bird-Dawg" BERGDAHL worked with Sam Walton as Wal-Mart's Director of the Home Office People Division. He has also worked as a turnaround specialist for American Eagle Outfitters, and prior to that, he was on the supply side of retailing with PepsiCo's Frito-Lay Division. Currently, Bergdahl is a full-time speaker and business coach—drawing on his twenty-seven years of business experience. His first book, What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World, was also published by Wiley.

作者简介：
　　MICHAEL "Bird-Dawg" BERGDAHL worked with Sam Walton as Wal-Mart's Director of the Home Office People Division. He has also worked as a turnaround specialist for American Eagle Outfitters, and prior to that, he was on the supply side of retailing with PepsiCo's Frito-Lay Division. Currently, Bergdahl is a full-time speaker and business coach—drawing on his twenty-seven years of business experience. His first book, What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World, was also published by Wiley.

Foreword by Rob Walton
Acknowledgments
Introduction Set High Expectations for Everything You Do
Rule #1 COMMIT to Achieving Success and Always Be Passionate
Rule #2 SHARE SUCCESS with Those Who Have Helped You
Rule #3 MOTIVATE Yourself and Others to Achieve Your Dreams
Rule #4 COMMUNICATE with People and Show You Care
Rule #5 APPRECIATE and Recognize People for Their Efforts and Results
Rule #6 CELEBRATE Your Own and Other’s Accomplishments
Rule #7 LISTEN to Others and Learn from Their Ideas
Rule #8 EXCEED EXPECTATIONS of Customers and Others
Rule #9 CONTROL EXPENSES and Save Your Way to Prosperity
Rule #10 SWIM UPSTREAM, Be Different, and Challenge the Status Quo
Conclusion Our People Make the Difference
About the Author
Index