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内容提要:
Jeffrey Gitomer’s bestselling guide to the art of the sale has helped hundreds of thousands of people get ahead in the sales game.The Sales Bible offers the proven methods and techniques that lead to bigger sales and more loyal customers.Full of practical,hands-on information,it offers everything salespeople need to know to improve their results immediately.
"The Sales Bible has directed my sales successes from Sales Manager,to Sales Director,to Area Sales Director,to my current position of Vice President of Sales.Thank you,Jeffrey,for leading me up ‘ the corporate ladder.’" "I have read many different books about selling,but Jeffrey’s book is the only one I keep on my night stand.I can look at it every night--reading only a few sentences as a refresher or whole chapters to enhance my skills." "I’d be a better Catholic if only the Holy Bible was this easy of a read." "The Sales Bible is a book of truth within the sales world.I only hope my competitors don’t see the light." "Wait! The material in this book is only priceless if you choose to apply it.Don’t even think of opening this book ...until you’re ready to become a success." "This book should be shaped like a key.After reading it I unlocked my toughest market." 喜欢读"这本书"的人也喜欢:
作者简介:
JEFFREY GITOMER is a global authority on sales and customer service who leads more than 150 training programs and sales meetings annually for companies such as IBM,AT&T,Coca-Cola,Hilton Hotels,Inc.magazine,Siemens,and Cintas.He is the author of the syndicated sales column "Sales Moves," which appears in eighty-five business journals across the United States and Europe and is read by more than 3.5 million people weekly.
编辑推荐:
From Library Journal Gitomer, a former salesman who is now a consultant and journalist, shares his tips on how to be a successful salesperson. He provides motivational advice and practical techniques for initiating, maintaining, and closing a sales presentation. Written in a breezy manner with short, easy-to-remember suggestions, this book should prove popular with persons just getting started in this field or those needing an inspirational pep talk. In an area where there are literally dozens of works already available, this isn't an essential purchase, but it will prove helpful to anyone who reads it. It is accompanied by flash cards and a computer disc on sales techniques. Recommended for larger public libraries. Robert Logsdon, Indiana State Lib., Indianapolis Copyright 1994 Reed Business Information, Inc. --This text refers to the Hardcover edition. Ken Blanchard, coauthr, The One Minute Manager "It's a book you will want to keep by your side at all times." --This text refers to the Hardcover edition. Brian Tracy, Psychology of Selling "This book is an absolutely essential tool for every serious sales professional. It should be read, reviewed and referred to every single day." --This text refers to the Hardcover edition. Jim Cathcart, Relationship Selling "It can be digested in quick bite-sized lessons...proven techniques and healthy thinking about building business relationships." --This text refers to the Hardcover edition. Michael Michalko,Thinkertoys (A Handbook of Business Creativity for the '90s "Bravo!...The difference between the right book about sales and the almost right book is the difference between lightning and the lightning bug. Jeffrey Gitomer's The Sales Bibleis the right book." --This text refers to the Hardcover edition. Robert Silvy, marketing director, American City Business Journals "Your advice is...information by injection." --This text refers to the Hardcover edition. Karen Axelton, Entrepreneur Magazine "To the point, humorous, and engaging" --This text refers to the Hardcover edition. Dr. Herb True, professor of management, Notre Dame University "Never before has anyone captured so many of the priceless truths of selling that have been the professional salesperson's wisdom to create and their weakness to forget." --This text refers to the Hardcover edition. -- Ken Blanchard, coauthor, The One Minute Manager "It's a book you will want to keep by your side at all times." --This text refers to the Hardcover edition. -- Jim Cathcart, Relationship Selling "It can be digested in quick bite-sized lessons...proven techniques and healthy thinking about building business relationships." --This text refers to the Hardcover edition. -- Robert Silvy, marketing director, American City Business Journals "Your advice is...information by injection." --This text refers to the Hardcover edition.
目录:
Part 1 The Rules,the Secrets,the Fun
1.1 Genesis 1.2 The Book of Rules 1.3 The Book of Secrets 1.4 The Book of BIG Secrets 1.5 The Book of Humor-The Biggest Secret Part 2 Preparing to WoW the Prospect 2.1 The Book of WoW 2.2 The Book of Questions 2.3 The Book of Power Part 3 Please Allow Me to Introduce Myself 3.1 The Book of Introductions 3.2 The Book of Cold Calling Part 4 Making a Great Presentation 4.1 The Book of Presentations Part 5 Objections,Closing and Follow-up…Getting to YES 5.1 The Book of Objections 5.2 The Book of Closing 5.3 The Book of Persitence Part 6 Woes and Foes 6.1 The Book of Lamentations 6.2 The Book of Competition Part 7 All Hail the King…Customer 7.1 The Book of Customer Servise Part 8 Spreading the Gospel 8.1 The Book of Communications 8.2 The Book of of Exhibitions Part 9 Networking…Success by Assocition(s) 9.1 The Book of Networking Part 10 Prophets and Profits Part 11 Uo Your Income!TM Part 12 Can I Get an Amen?! Index |