CLAUSEWITZ ON STRATEGY 《Clausewitz 论战略：杰出战略家的灵感与洞察》

hat can a nineteenth-century Prussian general teach a twenty-first-century executive or entrepreneur about business strategy? Everything! When alliances are made, broken, and reconstituted at dizzying speed; when experience is left helpless in the face of unprecedented events; and when rules, principles, and how-to prescriptions no longer apply-- these, says Carl von Clausewitz, are the times during which the true strategist thrives. Certainly present in times of war, these conditions are virtually endemic to today's economy.
　　Clausewitz on Strategy speaks loudly and clearly to both reflective practitioners of business and emerging strategists about how to proceed during periods of instability, uncertainty, and rapid change.
　　With a fresh translation and editing that careful-ly selects one-sixth of the original material, these highly focused selections from Clausewitz's classic On War present a philosophy of strategy that fuses logical analysis, classical dialectics, historical understanding, psychological insight, and sociological comprehension into an encompassing exposition of strategic thought and behavior.
　　Clausewitz expounds on the nature of strategic genius, strategy as an outgrowth of the clash of wills, tactics and strategy, offensive and defensive strategies, the elements and dynamics of strategy, the virtues of the commander, and more. His purpose is to prepare leaders for fundamental insights into the nature and characteristics of strategic interaction.
　　Supplemented with a thoughtful critical essay by The Strategy Institute of The Boston Consulting Group, historical notes, and related excerpts from the writing of other notable thinkers, this challenging and rewarding volume is important reading for any-one interested in understanding the fundamentals of strategy in any field involving competition and uncertainty.

TIHA VON GHYCZY is a faculty member at the University of Virginia’s Darden School of Business. He is a Fellow of The Strategy Institute of The Boston Consulting Group. As a former partner of BCG, he was engaged in the practice groups for manufacturing/time-based competition and high technology.

The Strategy Institute of The Boston Consulting Group
Acknowledgments
Prelude
Introduction
Marie von Clausewitz: Preface from 1832
THE GENIUS OF STRATEGY
　The Coup d'Oeil
　Theory in the Service of Genius
THE THEATER OF STRATEGY
　The Clash of Wills
　Friction
THINKING STRATEGY
　Tactics and Strategy
　Simple, but Not Easy
　Attack and Defense
　Elements of Strategy
　Dynamics of Strategy
THE VIRTUES OF STRATEGY
　Moral Forces
　The Virtues of the Army
　The Moral Virtues of the Commander
BEYOND STRATEGY
　Sources for Sidebars
　Index