HOLDING UP HALF THE SKY - WOMEN CONSUMERS OF ASIA女性营销手册

Through his detailed analyses of demographic and economic data amassed in this book, Dr. Yuwa Hedrick-Wong has convincingly explained the role of women as an important force shaping the Asian Consumer Market.
　　　　　　　　　　　　　　　　——Francis T. Lui（Professor of Economics & Director, Center for Economic Development　Hong Kong University of Science & Technology）
　　Holding Up Half of the Sky: The New Women Consumers of Asia is a gold mine of information and insights demonstrating the increasingly important role of women as a driving force of consumption and market development in Asian countries. Combining demographics, profiles of female consumer groups, and the most up-to-date estimates of $500 billion of discretionary spending by 2014, this book pushes the frontiers of market research to new levels.
　　　　　　　　　　　　　　　——Dr. R. Paul Shaw（Former Lead Economist, currently Program Advisor　Human Development Group, World Bank Institute）
　　Sensitive and Rigorous, the research combines the best of quantitative and qualitative techniques to provide a lucid, readable overview of the status of Asian women today, and speculates on emerging trends. From an intimate perch on the lofty peak of women's studies, the author scans the data and provides fascinating insights into how to cash in on the expanding potential of the female purse in Asia in the 21st century. A must-read of all marketers.
　　　　　　　　　　　　　　Dr. Sharon Siddique（partner　Sreekumar Siddique & Co. Pte. Ltd.）
　　This book provides reliable insights, supported with scientific methodology, on one of the "mega-trends' of Asian and global market development. A better understanding of women's consumption power can also shed light on the consumption power of men, and as a result, that of the global market as well.
　　　　　　　　　　　　　　　Professor Fan Gang（Director of National Economic research Institute　China Reform Foundation, Beijing）

Dr. Yuwa Hedrick-Wong is a business strategist an economist with 20 years of experience gained in over 30 countries. He was served as strategy advisor to over 30 Forbes 400 companies in the Asia/Pacific region.
　　As the economic advisor to MasterCard International in Asia/ Pacific since 2000, Yuwa has been responsible for monitoring and forecasting economic growth and emerging business development trends in the region. In this capacity, he has devised market entry strategies, dissected and addressed public policy challenges, analyzed business impacts of demographic and lifestyle changes, and assessed market-specific business development potential and constraints.
　　Yuwa is a frequent commentator in the media, and a published author on economic development, trade and international relations. he is a regular communist in Forbes and a visiting professor at the School of Management of Fudan University Shanghai, China. He is also a chief strategist at Davos Management Institute.

Foreword.
Acknowledgements.
Chapter 1. Introduction: Women, Growth, and Consumption.
Chapter 2. Women Consumers in Asia: Know Thy Market.
Chapter 3. Women Consumers in Affluent Asia: Japan & Korea.
Chapter 4. Women Consumers in Affluent Asia: Taiwan, Hong Kong & Singapore.
Chapter 5. Women Consumers in Affluent Asia: Australia.
Chapter 6. Women Consumers in Emerging Asia: China.
Chapter 7. Women Consumers in Emerging Asia: India, Malaysia, the Philippines & Thailand.
Chapter 8. Conclusion: What Do Women Want?
Index.