英语报刊阅读(2)/求知高等学校英语专业系列教材

英语报刊阅读(2)/求知高等学校英语专业系列教材 - 图书城

增改描述、封面图片

作者:
张雨金编
ISBN:
9787562430353 , 7562430357
出版社:
出版日期:
2004-12-1
定价:
31.00
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内容提要:
《英语报刊阅读2(经济类)》是《求知高等学校英语专业系列教材》的一部分,目的是给学生提供英语报刊杂志中经济类题材的文章,扩大学生的知识面,使他们了解并跟踪经济世界及其发展动态。本书包括16个单元,每个单元包括3篇课文。课文A为课堂精读课文。为便于学生预习,课文A列附了详尽的生词解释、专业词汇解释和背景材料解释。课文B和课文C是同题材的扩展内容,教师可根据学生水平和课时多少,自主安排。除此之外,每个单元还包括了杂志简介、相关网站以及思考题等内容,供学生自学选用。本书供英语专业3、4年级学生使用,同时亦可作为具有相应英语水平的一般研究工作者、经济类专业学生的参考书或自修课本。
目录:
Unit 1 Globalization
Text A: Why We Should Embrace Globalization
Text B: Globalization Opens Door to New Dangers
Text C: Survey Finds Support for Globalization, But amid Worries
Reading Skills Development 1 — The Reason Why We Should Read Our Assigned Texts in Advance of a Class
Unit 2 Evolution
Text A: Manufacturing Industrial Evolution
Text B: Wireless E-Business — the Evolution of a Revolution
Text C: Trends in Electronic Banking Evolution
Reading Skills Development 2 — Definitions of Main Heading and Subheading (1)
Unit 3 Banking
Text A: What the Banks Must Do
Text B: M & A Lessons
Text C: Trichet Will Bring Best Practice to the ECB
Reading Skills Development 3 — Definitions of Main Heading and Subheading (2)
Unit 4 Regional Economies
Text A: China: Westward Ho!
Text B: Shanghai — This Ain't China
Text C: China: Westward Ho!
Reading Skills Development 4 — Recognizing Enumerations
Unit 5 Intelleetual Property
Text A: Mine Games — Companies Are Coining Intellectual Property
Text B: Spy vs Spy
Text C: Intellectual Property
Reading Skills Development 5 — Recognizing Definitions and Exalnples
Unit 6 Business Crisis
Text A: In Iraqi War Scenario, Oil Is Key Issue: US Drillers Eye Huge Petroleum Pool
Text B: How Far Can It Fall?
Text C: Oil and Empire: Say No to the Oil War
Reading Skills Development 6 — Recognizing Signal Words
Unit 7 Strategies
Text A: Thinking Outside the Burger Box
Text B: A Five-step Business Continuity Plan for CEOs
Text C: Outside Directors Don't Mean Outsize Returns
Reading Skills Development 7 — Addition Words
Unit 8 Strategy Assessment
Text A: Strategy Assessment
Text B: Ebay Good Enron Bad
Text C: New Approaches to Strategy Formulation
Reading Skills Development 8 — Comparison or Contrast Words
Unit 9 Management
Text A: Managing Uncertainty
Text B: Security Firm Cycles around the Bad Times
Text C: Home Suite Home — What Recession?
Reading Skills Development 9 — Illustration Words
Unit 10 Business Ethics
Text A: Earon — A Case for Better Understanding of Cash Flows
Text B: Accounting after Anderson: What Has Changed, What Hash't
Text C: The Moral Advantage: How to Succeed in Business by Doing the Right Thing
Reading Skills Development 10 — Cause-and-Effect Words
Unit 11 Business Rules
Text A: Wal-Mart Rules
Text B: Beating the Odds
Text C: Four Ideas for Reforming Corporate Governance after Enron
Reading Skills Development 1 1 — Recognizing Main Ideas in Paragraphs and Short Selections
Unit 12 Corporate Ownership
Text A: The Case for Going Private
Text B: Bourses Kick off Nordic M & A
Text C: American Airlines Plans to Buy TWA
Reading Skills Development 12 — The Value of Finding the Main Idea
Unit 13 Corporate Culture
Text A: When Something Is Rotten
Text B: Prosperous Entertaining for Business Success in UK
Text C: Dunkin' Donuts Redux
Reading Skills Development 13 — Knowing How to Outline
Unit 14 Entrepreneurs
Text A: The Next Picture Show
Text B: Increasing Personal Productivity
Text C: Graduates as Entrepreneurs
Reading Skills Development 14 — Knowing How to Summarize
Unit 15 Investor
Text A: The Suit Is Back in Business
Text B: Tips for Using Networking Skills to Attract Investors
Text C: Secret CIO: Dressing for Success in a Tough Economy
Reading Skills Development 15 — Skimming
Unit 16 Business Supervisor
Text A: Mind Your Own Business
Text B: Control That Anger!
Text C: Golden Business Ideas — Websites:First In, First Out
Reading Skills Development 16 — Rapid Reading
Appendices
Appendix 1 New Words in Each Unit
Appendix 2 Words Related to Business in Each Unit
Appendix 3 Background Knowledge in Each Unit
Appendix 4 The Nobel Prize in Economic Sciences
Appendix 5 World Currencies
Appendix 6 World's Top 10 Banks, 2003
Appendix 7 Forbes International 500, 2002
Appendix 8 Forbes 500, 2003
Appendix 9 List of Famous Entrepreneurs
Appendix 10 Worldwide Intellectual Property Offices and Organizations
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