软竞争力(跨国公司的公司责任理念)(英文版)

本书从理论上系统地总结了跨国公司的可持续发展理念，融合了社会上比较热的“企业社会责任”、“可持续发展”、“企业公民”等不同概念，比较全面地揭示了“公司责任”的不同层面。...

Foreword by Fredericdk C.Dubee
Foreword by Chen Jinhua
Editor's Preface
Part I. Main Report
Promote Soft Competitiveness-Corporate Responsibility Movement of Transnational Corporations
Part II.Expert Report
A Just Cause Enjoys Abundant Support While an Unjust Cause Findes Little Support -Discussion on Corporations'Including CSR into Strategic Plans
Building a Safety Cltrue for Corporate Sustainability
Institutionalizing CSR in Governance Structures-How do Transnational Corporations Fulfill Their Commitment to Social Responsibility
From Conceptual Promotion to Scientific Push There Is Still a Long Way to Go to Realize Sustainable Development
Part III. Case Study(In Alphabetical Order)
BASF:The Path of Sustainable Development of an Evergreen Enterprise
Bayer:Three Pillars of Bayer'Sustainability
BP:Growing with Communities wherever it Operates
Dupont:Backhone the 200-Year's Legacy of DuPont
EDF:Philsophy and Practices on Social Responsibility
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