商务英语阅读/商务英语系列教材

The book is compiled for students of business, economics or related disciplines such as Engineering or IT and also for those whose professional activities require the use of Business English. The book aims to develop reading skills in a variety of current business contexts, e.g. advertising, marketing, negotiating skills,arbitration, sales promotion, telephone skills, e-commerce, writing and comprehending business correspondence and reports, news and articles on business topics.

Prefoce
Unit 1 An Introduction to Business English
unit 2 Business Basics
unit 3 Making Yellow Page Advertising Work for Your Business
unit 4 Major Methods of Advertising and Promotion
unit 5 Advertising's No Joke, Take Care with the Laughs
Unit 6 Settling out of Court
unit 7 Why You Should Use Written Contracts
unit 8 Do You Know What Business You Are in?
unit 9 12-Step Foolproof Sales Letter Template
unit 10 Internet Marketing for Local Small Businesses
unit 11 Meeting the Information Needs of Marketing Today
Unit 12 Membership Marketing
unit 13 Community-Based Street Marketing for Small Businesses
unit 14 Make Money with Other People's Customers
unit 15 Differentiate or Die: Your Unique Selling Proposition
unit 16 Telephone Success Strategies for Businesses
unit 17 Getting the Most out of Trade Shows
unit 18 Ways for Successful Presentation
Unit 19 Work Skills
unit 20 Interviewing Information