新编商务英语精读(第2册学生用书)/新编商务英语系列丛书

《新编商务英语精读（1～6）》为“新编商务英语系列丛书”之一。本书共10个单元，每单元由阅读Ⅰ（Reading Ⅰ），阅读Ⅱ（ReadingⅡ）以及扩展性练习（Extended Activities）组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。

Unit 1 Sports and Business
Reading Ⅰ Nike, from Small Beginnings to World Giant（Ⅰ）
Reading Ⅱ Nike, from Small Beginnings to World Giant（Ⅱ）
Extended Activities
Lexical Knowledge
Function and Structure= Complimenting
Practical Reading = Football and Basketball Catalogue
Business World: Brand Image
Humor Time
Unit 2 Ownership
Reading Ⅰ Types of Business Ownership
Reading Ⅱ Business in a Free Enterprise System
Extended Activities
Lexical Knowledge
Function and Structure ：Asking or Offering Favors
Practical Reading: Company Relationship
Additional Vocabulary
Business World: Joint Venture
Humor Time
Unit 3 Fashion
Reading Ⅰ Fashion
Reading Ⅱ Very Smart Fashions
Extended Activities
Lexical Knowledge
Function and Structure : Expressing Concern, Consolation and Encouragement
Practical Reading. Bar Graphs
Additional Vocabulary
Business World: The Fashion Industry
Humor Time
Unit 4 Consumer Satisfaction
Reading Ⅰ Bargains
Reading Ⅱ Why People Buy?
Extended Activities
Lexical Knowledge
Function and Structure: Complaining
Practical Reading: Advertisement of Bargains
Additional Vocabulary
Business World: Consumer Satisfaction / Dissatisfaction
Humor Time
Unit 5 Education
Reading Ⅰ Managing Your Study Time
Reading Ⅱ Kissing the Books Goodbye
Extended Activities
Lexical Knowledge
Function and Structure: Talking about Personal Interests
Practical Reading: Notices
Additional Vocabulary
Business World: Vocational Education
Humor Time
Unit 6 Management
Reading Ⅰ Areas of Management
……
Unit 7 Interview
Unit 8 Trademark
Unit 9 Successful Businessmen
Unit 10 Successful Businesses
Appindex Ⅰ New Words
Appindex Ⅱ Expressions
Appindex Ⅲ Word Study
Appindex Ⅳ Special Use