新编商务英语泛读(1)/新编商务英语系列丛书

《新编商务英语泛读（1～6）》是商务英语系列丛书之一。本丛书的语言材料新颖、地道，文章均选自当代英美报刊杂志以及某些商务专著；内容丰富、涉及面广，涵盖金融、财经、企业管
理、国际贸易、电子商务等诸多领域。本丛书采用英语语言和商务知识有机结合的编写方式，使学生既能提高英语阅读理解能力，又能系统地掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。本丛书适合商务英语专业的学生使用。

Unit 1
　Part A Text
　　TextA Business and Your Life
　　TextB A Pound of Butter
　Part B Fast Reading
Unit 2
　Part A Text
　　TextA Marketing Is All Around Us
　　TextB About the Newspaper
　Part B Fast Reading
Unit 3
　Part A Text
　　TextA Buying Motives
　　TextB Jim's Service, Inc
　Part B Fast Reading
Unit 4
　Part A Text
　　TextA Selling
　　TextB "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer"
　Part B Fast Reading
Unit 5
　Part A Text
　　TextA American Business Heroes
　　TextB The Eskimo Widow
　Part B Fast Reading
Unit 6
　Part A Text
　　TextA Henry Ford and the American Automobile
　　TextB The Higher Education of the USA
　Part B Fast Reading
Unit 7
　Part A Text
　　TextA Types of Business Organizations
　　TextB The Trouble with Being a Tycoon
　Part B Fast Reading
Unit 8
　Part A Text
　　TextA Other Types of Business Organizations
　　TextB Woolworth Closing Down
　Part B Fast Reading
Unit 9
　Part A Text
　　TextA The Coca-Cola Company’S First Hundred Years（Ⅰ）
　　TextB The Coca—Cola Company’S First Hundred Years（Ⅱ）
　Part B Fast Reading
Unit 10
　Part A Text
　　TextA Brand and Brand Names（Ⅰ）
　　TextB Brand and Brand Names（Ⅱ）
　Part B Fast Reading
Test2
Vocabulary
Key