商务英语阅读/商务英语系列教材
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内容提要：
商务英语系列教材为普通高等教育“十五”国家级规划教材，是为适应中国加入世界贸易组织以后对复合型商务人才的需求而编写的。《商务英语阅读》是该系列教材之一。
本书精选了世界著名英语报纸、杂志、网站和学术刊物中与经济和商务有关的文章，进行了精心编排注释并配备具有针对性的练习，使读者能够掌握商务报刊文章的特点，提高阅读能力，同时了解国际商务知识。全书共分14章，每章有一篇主课文和补充阅读课文。本书配有练习答案和附录。 本书适用于商务英语专业的学生，同时也适用于对外经贸、财政金融、工商管理等专业的学生，也可供从事国际商务经贸工作的人员参考使用。 喜欢读"这本书"的人也喜欢：
作者简介：
王关富，1956年出生，1979毕业于对外经济贸易大学前身，北京对外贸易学院英语系。留校后开始从事商务英语教学与研究，先后在澳大利亚堪培拉大学和美国国际管理研究生院留学并获国际企业管理硕士学位，两次赴日本参加"亚太地区中青年学者国际研讨会"，曾任商务英语系主任，1994年被评为对外经贸大学英语学科中青年学科带头人，现任对外经贸大学英语学院副院长、中国国际贸易学会国际商务英语研究会副主任兼秘书长；在科研上，王关富已取得了较多的成果，主要成果有：国家教育部"十五"教材规划商务英语系列教材《商务英语阅读》和《国际经济导论》。王关富教授的学术专长为商务英语研究、国际企业管理。考
编辑推荐：
《商务英语阅读》适用于商务英语专业的学生，同时也适用于对外经贸、财政金融、工商管理等专业的学生，也可供从事国际商务经贸工作的人员参考使用。
目录：
Chapter 1 The Long March
Supplementary Reading Time for a Tune-up Chapter 2 The New Economy How Real Is It? Supplementary Reading Governing Principles for the New Economy Chapter 3 13orders and Barriers Does the Euro Really Make the EU a Single Market for Business? Supplementary Reading A New Future for Europe Chapter 4 EconomyTerrorized From Wall Street to Main Street, Layoffs, Losses, and Little Hope Supplementary Reading America's New Recession Chapter 5 Fast Track to Lost Jobs Trade Deficits and Manufacturing Decline Are the Legacies of NAFTA and the WTO Supplementary Reading What Impact Has NAFTA Had on Jobs and Wages? Chapter 6 Lessons for Europe from the Ouebec Trade Summit Supplementary Reading WTO Finds U.S. Trade Damaged by EU Beef Import Ban Chapter 7 WTO Dispute Settlement as a Model for International Governance Supplementary Reading On World Trade Organization …… 书摘：
The interbank unsecured-money market, for instance, is in effect pan-European,with large banks successfully feeding liquidity to smaller, national banks. The securedmarket has been less successful, largely because its very existence has exposed problemsin the underlying infrastructure that can make it difficult to transfer collateral. Intime, however, as these problems are tackled, it should become bigger than theunsecured market.
The eurobond market has also been an overall success, thanks in part to theintegrated clearing and settlement infrastructure that predated it. In the corporatemarket, well-known companies such as Philips6 have launched big benchmark issues,and even a few small, unrated companies such as Ducati7 have issued bondssuccessfully. Jan Hommen, chief financial officer at Philips, says the market is becomingdeeper and better segmented, pointing to the ease with which he raised EUR4.25billion in two separate deals this year. Observers say that fewer medium-sized companies have raised money by issuingbonds than was hoped at the outset. Until more do so, the bank-driven alternativesystem of funding will continue to misallocate capital. This is a fair criticism. But themarket has shown that it can fulfil its function as a viable long-term alternative to thebank debt that has always dominated European financial intermediation. In the earlypart of this year it provided a flood of liquidity to telecoms issuers as equity investors'enthusiasm for that industry dried up. The issuance has since also dried up, but itrepresented progress. These successes are tempered by the relative failure so far to integrate Europe'sequity markets, although more and more shares are quoted in euros, and there havebeen some mergers among stock exchanges, the underlyirlg markets remainfragmented. One reason is that equities are more complex instruments than bonds.A more powerful one, however, is that vested interests at local level have blockedefforts to int …… |
