电子商务英语(高等职业教育十一五规划教材)/高职高专市场营销类教材系列

本书体系简明扼要，基本包括电子商务的主要内容，用于培养电子商务 英语的阅读理解、翻译和商务英文稿写作的能力。全书分为十个单元，每单 元由两篇课文组成，内容包括电子商务的分类、电子商务的网站设计、网上 银行和电子支付方式、网上营销的基本原理、电子商务安全问题等。
本书适合作为高职高专电子商务、国际物流等专业的教材，也适合作为 直接以英文为工作语言从事国际商务的有关人员了解国际电子商务发展趋势 和增强专业英语阅读能力的参考书。

本书体系简明扼要，基本包括电子商务的主要内容，例如，电子商务的分类、电子商务的网站设计、网上银行和电子支付方式、网上营销的基本原理、电子商务的安全问题等。用于培养电子商务英语的阅读理解、翻译和商务英文稿写作的能力。

Unit One Basics of E-business
Text One A Short History about E-business
Text Two Linking Today's Business with Tomorrow's Technology
Unit Two E-commerce, B2C and B2B
Text One E-commerce
Text Two E-business
Unit Three E-marketing
Text One E-markets Promise a More Efficient Economy
Text Two Amazon.com
Unit Four E-business Websites
Text One Designing Your E-business Site
Text Two Promoting Your Site Using Searching Engines and Web Directories
Unit Five E-banking and E-payment
Text One Internet Banks and Their Services
Text Two Electronic Payments
Unit Six E-auctions and E-tickets
Text One Auction Portals
Text Two Ticketless Travel
Unit Seven E-business and Logistics
Text One Integration of E-commerce Inventory Management with Enterprise-Wide Systems
Text Two Electronic Data Interchange
Unit Eight Principles of E-retailing
Text One Retail Types and Process Models
Text Two Internet Advertising
Unit Nine Going Global
Text One Barriers to Global EC
Text Two Call Centre Technology
Unit Ten The Security of E-business
Text Two A Survey of Cryptography
Vocabulary
Key to Exercises
References