Strategy: Create and Implement the Best Strategy for Your Business (Harvard Business Essentials)

Strategy creation is about doing the right things; implemen-tation is about doing things right. Both sides of the strategy equation must be aligned and managed well for today's organi-zations to succeed. Strategy draws on more than two decades of research and advice from leading thinkers to arm managers with the knowledge and hands-on tools they need to actively and confidently participate in strategy formulation and execution.
Managers will learn how to:
Identify the strategy that best fits their business；
Get the right people on board；
Align structure, resources, and people to achieve goals；
Execute action plans that produce results.

作者简介：
Harvard Business ReviewHarvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing， owned by the Harvard Business School. A research-based magazine written for business practitioners， it claims a high ranking business readership and enjoys the reverence of academics， executives， and management consultants. It has been the frequent publishing home for well known scholars and management thinkers， among them Clayton M. Christensen， Peter F. Drucker， Michael E. Porter， Rosabeth Moss Kanter， Gary Hamel， C.K. Prahalad， Robert S. Kaplan， and others. Management and business concepts and terms such as "the balanced scorecard，" "core competence，" "reengineering，" "globalization，" "marketing myopia，" and "the glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240，000， and there are ten translated editions of the magazine. The magazine is editorially independent of Harvard Business School.

Book News Annotation:

This guide arms managers with the knowledge and hands-on tools they need to participate in strategy formulation and execution. Readers will learn how to identify the strategy that best fits their business, get the right people on board, align resources and people to achieve goals, and execute action plans that produce results. Appendices provide worksheets for identifying a company's strengths and weaknesses, deconstructing large tasks into smaller ones, and for a project report. A glossary is also included.

Book Description

Strategic execution drives business success. This book covers strategy from the ground up, explaining what strategy is, how to put together a strategic plan, what tools and resources are necessary to execute it, and how to measure results.

The New Manager's Guide and Mentor

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

About the Author

Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Book Dimension
Height (mm) 231 　　　　　　　　　　　　　Width (mm) 154

Harvard Business Review

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "the balanced scorecard," "core competence," "reengineering," "globalization," "marketing myopia," and "the glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are ten translated editions of the magazine. The magazine is editorially independent of Harvard Business School.

1 SWOT analysis I : looking outside for threats and opportunities 　　　　　　　1
2 SWOT analysis II : looking inside for strengths and weaknesses 　　　　　　17
3 Types of strategy : which fits your business? 　　　　　　　　　　　　　　　29
4 Strategic moves : the mechanisms of success 　　　　　　　　　　　　　　　　47
5 From strategy to implementation : seeking alignment 　　　　　　　　　　　　61
6 Action plans : the architecture of implementation 　　　　　　　　　　　　　77
7 How to stay on course : sensing and responding to deviations from plan 　　95
8 The people side of implementation : getting the right people on board 　　109
9 Strategy as work-in-progress : keep looking ahead 　　　　　　　　　　　　121