GORILLA GAME(猩猩游戏)

How do you get in on those deals--especially if you're not a Silicon Valley insider? How do you buy the high-tech win-ners and avoid the losers? How do you find the Yahoo!s, Microsofts, and Ciscos of tomorrow?
　The answers are here, in this newly revised edition of the national bestseller The Gorilla Game. The book reveals the dynamics driving the market for high-tech stocks and out-lines the forces that catapult a select number of compa-nies to "gorilla" status--dominating the markets they serve in the way that Yahoo! dominates internet portals, Microsoft dominates software operating systems, and Cisco dominates hardware for data networks.
　 Follow the rules of The Gorilla Game and you will learn how to identify and invest in the "gorilla candidates" early on--while they are still fighting for dominance, and while their stocks are still cheap. When the dust clears and one company clearly attains leadership in its market, you'll reap the enormous returns that foresighted investors in high-tech companies deserve.
　This new edition of The Gorilla Game has been updated and revised throughout, with new focus and new insights into choosing the internet gorillas--the companies that are destined to dominate internet commerce.
　 Bestselling author Geoffrey A. Moore is one of the world's leading consultants in high-tech marketing strategy. Here you'll find his groundbreaking ideas about tech-nology markets that made his previous books bestsellers, combined with the work of Paul Johnson, a top Wall Street technology analyst, and Tom Kippola, a high-tech consul-tant and highly successful private investor. Together they have discovered and played the gorilla game and now give readers the real rules for winning in the world of high-tech investing.
　 Step by step you'll learn how to spot a high-tech market that is about to undergo rapid growth and development, how to identify and spread investments across the potential gorillas within the market, and how to narrow your investments to the single, emerging leader--the gorilla--as the market matures.
　 High-tech investing can be extremely risky, but investors who learn to play the gorilla game can avoid many of the traps and pitfalls and instead start 　　　capitalizing on untold profits. Personal wealth is only a gorilla game away.

look at the world of high technology stocks, with tips on finding "gorilla" companies that have enough momentum to become potential market leaders and are poised to make large profits.

Amazon.com

Finding the next Microsoft has been the Holy Grail for many investors. However, anyone who has dabbled in technology stocks can't help but be dismayed at their extreme volatility--it's not unusual for tech stocks to gain or lose 10 to 20 percent in a single day. So how can you win in this market and find the next Cisco, Intel, or Oracle? The key to winning, says bestselling author Geoffrey Moore, is to play the "gorilla game."
Moore's previous two books, Crossing the Chasm and Inside the Tornado, are the bibles for many marketing professionals and product managers. In these books, Moore describes the life cycle common to the successful adoption of technology products and pinpoints moments in the cycle, for example, "the chasm," the "bowling alley," and the "tornado," where products can either flourish or fade away. In The Gorilla Game, Moore takes these concepts, with the help of coauthors Paul Johnson and Tom Kippola, and applies them to the task of finding gorilla stocks--ones that dominate their market niches. The book looks at how the market values technology stocks and provides case studies of markets where gorillas have been born. Moore and his coauthors put their ideas to the test in the final chapter and pick a portfolio of stocks that they believe have the potential to become winners in the gorilla game. The result is a highly perceptive investment guide that anyone who's a fan of Moore's earlier work will find exciting and profitable. This revised edition, published a year and a half after the first, includes a new chapter on valuing Internet stocks.
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　--Harry C. Edwards

Book Description

Geoffrey Moore reveals the dynamics behind the market for high-tech stocks and outlines the forces that catapult a select number of companies to huge success. The Gorilla Game is a must read for the thousands of high-tech managers and marketeers who made his first two books best-sellers, as well as for all investors looking for a reliable guide to the rapidly changing world of high technology.

"I wish I had read The Gorilla Game sooner. I would have held on to the winning investments longer, got rid of the losers sooner, slept better at night, and made a lot more money as well." - Bill Davidow, General Partner, Mohr Davidow Ventures

Geoffrey A. Moore is a chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures. He has been named one of the Elite 100 leading digital revolution by Upside Magazine.

From Booklist

Each year at least one author comes out with a book touting investment opportunities in high-technology stocks. A recent example was Michael Murphy's Every Investor's Guide to High-Tech Stocks and Mutual Funds (1997). Moore's is the early entry this year. He is chairman of a Silicon Valley consulting firm that specializes in marketing strategy, and he has written two books about marketing high-tech products, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (1991) and Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995). Here he turns his attention to the elements that turn companies into "gorillas," those firms that overwhelmingly dominate their markets, such as Microsoft and Cisco. With his marketing insights, Moore examines what it is small companies do to grow into gorillas; and he advises how to spot these companies before their stock prices soar. He uses Oracle and Cisco as case studies, and he suggests that two areas in which to search out future gorillas are the Internet and customer service software.
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　David Rouse

Book Dimension
Height (mm) 248 　　　　　　　　　　　　　　　　　　　　 Width (mm) 165

Acknowledgments
Introduction
Part One: Setting the Context
　1 The Private Investor and the High-Tech Sector
　2 How High-Tech Markets Develop
　3 Understanding Gorilla Power: The Nature of Competitive Advantage
　4 Understanding the Stock Market: The Valuation of Competitive Advantage
Part Two: The Rules of the Game
　5 Mapping the Terrain: The Selection Process Begins
　6 Stalking the Gorilla: In Search of Hypergrowth Markets
　7 Capturing the Gorilla: The Buying and Selling of High-Tech Stocks
Part Three: Case Studies
　8 Case Study 1: Oracle and the Relational Database Tornado
　9 Case Study 2: Cisco and the Network Hardware Tornado
　10 Case Study 3: Customer Relationship Management (CRM) Software
Part Four: Passing the Baton
　11 Tools and Processes for the Gorilla-Game Investor
　12 Investing in the Internet--Playing the Godzilla Game
Epilogue
Index