The Business Plan for the Body(人体商业计划)

Are you unhappy with your body? Do you feel like you exercise and diet constantly butdon't get results? If you're still struggling---or if you're simply ready to get motivated and get fit once and for all--Jim Karas has the only weight-loss and exercise plan you'll ever need: The Business Plan for the Body. .
Karas is a Wharton-trained entrepreneur turned fitness professional whose CEO clients pay him

Book Description
Are you unhappy with your body? Do you feel like you exercise and diet constantly but don’t get results? If you’re still struggling — or if you’re simply ready to get motivated and get fit once and for all — Jim Karas has the only weight-loss and exercise plan you’ll ever need: The Business Plan for the Body.

Karas is a Wharton-trained entrepreneur turned fitness professional whose CEO clients pay him $10,000 a week for his diet and exercise consultations. Now he’s going to share his highly valued secrets with you. Jim’s clients shed pounds and shape up because they use a tried-and-true tool: the principles found in a classic business plan. What works for them will work for you, and you don’t need to be a corporate mogul to make it happen. Jim will teach you how to:

Create your mission statement: Take a simple but powerful first step toward reaching your weight-loss and fitness goals
Research the competition: Discover why today’s hottest diet and exercise programs don’t work for the long term, but why The Business Plan for the Body works for a lifetime
Do the numbers: Calculate your basal metabolic rate (calories in minus calories out equals weight loss) — do the math to dramatically improve how your body looks and feels

Jim also explodes some common but popular myths about fat, food, and fitness (for instance, why aerobic exercise isn’t the key to weight loss) and offers up simple eating guidelines and an exercise solution you can live with for the rest of your life. The Business Plan for the Body provides everything you need — from motivation to information—to achieve your goals for weight loss and fitness, and most important, to maintain your success.

About Author
JIM KARAS is a graduate of the Wharton School of Business, attended the London School of Economics, worked as a highly successful private portfolio manager, and created Solo Sessions, the most successful weight-loss management firm in Chicago. In addition to lecturing and presenting workshops, he has been featured on ABC's Good Morning America. Jim resides in Chicago with his wife, Ellen, and their two children, Olivia and Evan.

Book Dimension
Height (mm) 234 　　　　　　　　　　　　　　Width (mm) 140

Introduction
PART Ⅰ: CURRENT MARKET CONDITIONS
1 The Mission Statement: What You Want
2 The Competition: Who's Getting It Right, Who's Getting It Wrong
3 Going Public: Your IPO: Getting the Word Out
4 The Management Team: Your Key Players
5 The Financials: Understand the Numbers
PART Ⅱ TAKING ACTION
6 Revenue Allocation: You and Your Food Diary
7 Preservation of Capital: Keeping Your Muscle
8 Establishing Realistic Investment Goals: You Were Patient Putting It On, Be Patient Taking It Off
PART Ⅲ SUCCESS
9 It's Starting to Work: Taking It on the Road; Keeping It Going
10 I Did It, I Did It: Now What Do I Do?
Resource Notes
Index