Failsafe Strategies:Profit and Grow from Risks That Others Avoid（英文原版）

Pursue your best business opportunities—without the risk!
Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identify high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safely pursue huge opportunities that others pass up—and sustain profit growth far into the future.
　　A complete framework for attacking high-risk, high-return opportunities.
　　Powerful new tools for sustaining long-term growth and profitability.
　　Clarifying and mitigating your real risks.
　　Understanding what is visible to your customer and how that affects your risk.
　　JetBlue vs. Southwest: More than one way to skin a cat.
　　Identifying multiple competitive objectives, and multiple ways to achieve them.
　　Tracking and reducing risks in real-time.
　　Discovering mistakes in assumptions or logic while there's time to fix them.
　　Creative ways to leverage existing resources more effectively
　　Reducing risk by avoiding unnecessary additional investments—and what to do when you can't.
　　Execution: Getting your ducks in a row.
　　Creating an organization that can deliver on your high-value, low-risk strategies.
　　Reducing the hazards of growth and diversification strategies.
　　Planning to grow or extend your core markets.
　　Entering existing markets without the risk.
　　Finding more effective ways to overcome entry barriers.
　　Shaping new markets: products, processes, and platforms.
　　What it takes to successfully create and dominate a new market.

　　Sayan Chatterjee, Ph.D. is Professor of Management Policy at the Weatherhead School of Management, Case Western Reserve University. He has been doing academic research on the sources of business risk since the early 1990s, and is now translating his breakthrough ideas into actionable information for business leaders and financial experts. In May 2003, he spoke at an invitation-only practitioner conference on risk organized by the London School of Economics. His works are used in the curriculum of the Harvard Business School and have been cited in most leading textbooks on strategy. He also consults with leading middle-market firms and global corporations.

　　Pursue your best business opportunities—without the risk!

　　Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identify high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safely pursue huge opportunities that others pass up—and sustain profit growth far into the future.

A complete framework for attacking high-risk, high-return opportunities
　　Powerful new tools for sustaining long-term growth and profitability
Clarifying and mitigating your real risks
　　Understanding what is visible to your customer and how that affects your risk
JetBlue vs. Southwest: More than one way to skin a cat
　　Identifying multiple competitive objectives, and multiple ways to achieve them
Tracking and reducing risks in real-time
　　Discovering mistakes in assumptions or logic while there's time to fix them
Creative ways to leverage existing resources more effectively
　　Reducing risk by avoiding unnecessary additional investments—and what to do when you can't
Execution: Getting your ducks in a row
　　Creating an organization that can deliver on your high-value, low-risk strategies
Reducing the hazards of growth and diversification strategies
　　Planning to grow or extend your core markets
Entering existing markets without the risk
　　Finding more effective ways to overcome entry barriers
Shaping new markets: products, processes, and platforms
　　What it takes to successfully create and dominate a new market

Introduction xiii
Section 1 Designing Strategies for Avoiding Risk 1
Chapter 1 How to See Gold Where Others See Risk: Identify More Choices to Get the Gold 9
Chapter 2 Three Steps to Design a Low-Risk Strategy 27
Chapter 3 Identifying Multiple Capability Configurations 47
Chapter 4 Designing Strategies with Low Capability Risks 65
Chapter 5 Lowering Capability Risks with Visible and Invisible Outputs 91
Chapter 6 Organizations That Can Benefit from the Outcome-to-Objectives Framework 113
Section 2 The Risks in Growth and Diversification Strategy 131
Chapter 7 When and How to Use Differentiation EntryStrategy 139
Chapter 8 When and How to Use a Low-Price Entry Strategy 151
Chapter 9 Strategies to Shape Markets: Products, Process, and Platform 177
Chapter 10 Develop Multiple Migration Paths 221
Appendix Enron's Incremental Descent into Bankruptcy: A Strategic and Organizational Guide 247
Index 281