国际商务英文读本

本书是一本商务管理类英文教科书，共分为四大部分：国际商务简介――包括：国际贸易及投资理论和实践，与之相关的国际收支帐户和国际货币体系；影响国际商务活动的环境及其应对策略――包括：政治环境，文化环境以及竞争和技术环境等内容。

本书是一本商务管理类英文教科书，共分为四大部分：国际商务简介——包括：国际贸易及投资理论和实践，与之相关的国际收支帐户和国际货币体系；影响国际商务活动的环境及其应对策略——包括：政治环境，文化环境以及竞争和技术环境等内容。

Unit One: Studying International Business—an Introduction
Unit Two: International Trade Issues
Unit Three: Intemational Investment Flows
Unit Four: International Cooperation among Nations (Ⅰ)
Unit Five: International Cooperation among Nations (Ⅱ)
Unit Six: Balance of Payments Accounts and the International Monetary System
Unit Seven: The Cultural Envimnrrent of International Business
Unit Eight: The Political Envimnrmnt of International Business
Unit Nine: The Competitive and Technological Environtnent (Ⅰ)
Unit Ten: The Competitive and Technological Environnent (Ⅱ)
Unit Eleven: Multinational Corporations
Unit Twelve: International Business Research
Unit Thirteen: International Business Entry and Development
Unit Fourteen: International Marketing Management (Ⅰ)
Unit Fifteen: International Marketing Management (Ⅱ)
Unit Sixteen: Multinational Financial Management (Ⅰ)
Unit Seventeen: Multinational Financial Management (Ⅱ)
Unit Eighteen: International Logistics Management (Ⅰ)
Unit Nineteen: Intemational Logistics Managerrent (Ⅱ)
Unit Twenty: International Human Resource Management
References