国际商务英文读本
内容提要 :
本书是一本商务管理类英文教科书,共分为四大部分:国际商务简介――包括:国际贸易及投资理论和实践,与之相关的国际收支帐户和国际货币体系;影响国际商务活动的环境及其应对策略――包括:政治环境,文化环境以及竞争和技术环境等内容。
编辑推荐 :
本书是一本商务管理类英文教科书,共分为四大部分:国际商务简介——包括:国际贸易及投资理论和实践,与之相关的国际收支帐户和国际货币体系;影响国际商务活动的环境及其应对策略——包括:政治环境,文化环境以及竞争和技术环境等内容。
目录 :
Unit One: Studying International Business—an Introduction
Unit Two: International Trade Issues Unit Three: Intemational Investment Flows Unit Four: International Cooperation among Nations (Ⅰ) Unit Five: International Cooperation among Nations (Ⅱ) Unit Six: Balance of Payments Accounts and the International Monetary System Unit Seven: The Cultural Envimnrrent of International Business Unit Eight: The Political Envimnrmnt of International Business Unit Nine: The Competitive and Technological Environtnent (Ⅰ) Unit Ten: The Competitive and Technological Environnent (Ⅱ) Unit Eleven: Multinational Corporations Unit Twelve: International Business Research Unit Thirteen: International Business Entry and Development Unit Fourteen: International Marketing Management (Ⅰ) Unit Fifteen: International Marketing Management (Ⅱ) Unit Sixteen: Multinational Financial Management (Ⅰ) Unit Seventeen: Multinational Financial Management (Ⅱ) Unit Eighteen: International Logistics Management (Ⅰ) Unit Nineteen: Intemational Logistics Managerrent (Ⅱ) Unit Twenty: International Human Resource Management References |