新产品开发（第二版）――哈佛商学院案例精选集（英文影印版）商务基础系列

Most of the readings in this collection were developed for the MBA and ezecutive education proguams of Harvard Business School.These programs rely heavily on the case method of instruction,in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they build strategies,make choices,organize their activities,and measure performance.The fundamentals are often taught through background notes,which explain best practices,describe management tools,or analyze industries.Fuve such notes are the backbone of this volume on new product development.Inaddition,this title features a Harvard Business School case study plus three articles from journal-reprint collections that HBS Publishing distributes:Harvard Business Review,California Management Review,and Business Horizons.

Introduction
The New Product Development Imperative
Product Development:A Customer-Driven Approach
Note on Lead User Ressarch
New Product Commercialization:Common Mistakes
Defining Nest-Generation Products:An Inside Look
Developing Products on Internet Time
New Product Team Learning:Developing and Profiting from Your Knowledge Capital
HDEO Product Development
Product Rejuvenation:A Less Rixky Alternative to Product Innovation

INTRODUCTION Welcome to this entry in the Business Fundamentals series from Harvard Business School Publishing. Most of the readings in this collection were developed for the MBA and executive education programs of Harvard Business School. These programs rely heavily on the case method of instruction, in which students analyze and discuss firsthand accounts of actual management situations. Students also learn the fundamentals of what managers do: how they build strategies, make choices, organize their activities, and measure performance. ..