经济管理专业英语
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内容提要：
本书的内容包括经济学、工商管理、国际经贸和金融学，较全面地包含了这些专业的基本概念和词汇。掌握了这些基本概念和词汇可以为阅读经济管理文献资料和书籍打下坚实的基础。书中对关键词、疑难词和较生僻的语法进行了详尽的注释，有利于教学使用和阅读学习。通过本书的学习可以大大提高经济管理专业英语的阅读理解能力。
本书可作为经济管理类大学本科专业的专业英语教材，也可供经济管理从业人员学习使用，还可作为经济管理类专业广大师生的课外英语读物。 目录：
Lesson 1 Supply and Demand
1.1 The Supply and Demand Model 1.2 Case One:Can Good News for Farming Be Bad News for Farmers? 1.3 Case Two:Why did OPEC Fail to Keep the Price of Oil High? 1.4 Case Three: Does Drug Interdiction Increase or Decrease Drug-Related Crime？ 关键词解释 词汇 课文注释 Lesson 2 Some Fundamentals of Game Theory 2.1 Game Trees:Decision Trees for Strategic Situations 2.2 Dominant Strategy Equilibrium 2.3 Perfect Equilibrium 关键词解释 词汇 课文注释 Lesson 3 The IBM and Microsoft Cases 3.1 The IBM Case 3.2 The Micro~ft Case 3.3 A Competitive Perspective on Internet Explorer 关键词解释 词汇 课文注释 Lesson 4 Choice Under Uncertainty 4.1 Describing Risk 4.2 Different Preferences Toward Risk 4.3 Example One:Business Executives and the Choice of Risk 4.4 Example Two: Deterring Crime 关键词解释 词汇 课文注释 Lesson S Public Goods 5.1 The Free Rider Problem 5.2 Efficiency and Public Goods 5.3 Some Important Public Goods 5.4 The Difficult Job of Cost-Benefit Analysis 关键词解释 词汇 课文注释 Lesson 6 The Balance Sheet 6.1 What Is a Balance sheet? 6.2 The Internal Balance Sheet of a Company 6.3 How Much Is a Business Worth? 6.4 The Balance Sheet:The Essence 关键词解释 词汇 课文注释 Lesson 7 Credit Management 7.1 Terms of the Sale 7.2 The Decision to Grant Credit: Risk and Information 7.3 Optimal Credit Policy 7.4 Credit Analysis …… Lesson 8 Long-Term Financing: An Introduction Lesson 9 Sales & Marketing: 9 Keys to Selling Your Products Lesson 10 The World of International Trade Lesson 11 Entering International Markets through Exports Lesson 12 Entering International Markets through Licensing Lesson 13 Economic Integration: Customs Unions and Free Trade Areas Lesson 14 Evolution of the International Monetary System Lesson 15 understanding and managing exchange Rate Risk Lesson 16 Foreign Direct Investment Lesson 17 Bank Investments Lesson 18 Bank Loan |