最新国际商务英语

本书采用浅显易懂的英语编写，具有中等英语水平的读者便可阅读。但其读者范围并不仅限于具备中等英语水平的读者，其读者对象可以是从事涉外商务、涉外管理、涉外交流的高级国际商务人员、从事涉外专业课程教学的教师、正在攻读工商管理硕士学位或修读商务英语的研究生和本科生，以及对国际商务感兴趣的社会各界人士。
本书可以作为国际商务英语课程的教材，也可以用作大学英语四级课程的后续英语教材，保持大学英语学习四年不继线，更可以作为自学、进修英语之用。

"Foreword
Chapter1 Business and its Environment
Chapter2 Economic Systems and the Role of Government
Chapter3 Forms of Business Organizati
N_Chapter4 Corporations: Start-ups, Types and Governance
Chapter5 Entrepreneurship and Starting a Small Business
Chapter6 Business Ethics and Social Responsibility
Chapter7 Competing in Global Markets
Chapter8 Planning and Decision Making
Chapter9 Organizing and Business Structure
Chapter10 Leading and Employee Morale
Chapter11 Controlling and Business Objectives
Chapter12 Managing in a Changing Environment
Chapter13 Human Resources Management
Chapter14 Production and Operations Management
Chapter15 Marketing: Background and Concepts
……
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