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内容提要:
Outlines key ideas and provides guidance for incorporating shifts in the value chain into your strategic outlook. Focuses on the changing relationship between suppliers, customers, and competitors in a globalized market.
这本论文集从几个具有战略意义的视角对价值链这一论题进行了探讨。针对将价值链的转换和战略前景相结合的问题,对关键思想进行了概述,并提出了指导原则。 目录:
Managing in an Age of Modularity
CARLISS Y.BALDWIN AND KIM B.CLARK Fast,Global,and Entrepreneurial:Supply chain Management,Hong Kong Style An Interview with Victor Fung JOAN MAGRETTA How Chrysler Created an American Keiretsu JEFFREY H.DYER The Power of Trust in Manufacturer-Retailer Relationships NIRMALYA KUMAR What is the Right Supply Chain for Your Product? MARSHALL L.FISHER Make Your Dealers Your Partners DONALD V.FITES From Value Chain to Value Constellation:Designing RICHARD NORMANN AND RAFAEL RAMIREZ From Lean Production to the Lean Enterpise JAMES P.WORMACK AND DANIEL T.JONES About the Contributors Index |