HBR ON MANAGING HIGH-TECH INDUSTRIES(哈佛商业评论-管理高科技行业)

HBR ON MANAGING HIGH-TECH INDUSTRIES(哈佛商业评论-管理高科技行业) - 图书城

增改描述、封面图片

作者:
Marco Iansiti 著
ISBN:
9781578511822 , 1578511828
出版社:
Harvard Business School Press
出版日期:
2004-1-1
定价:
179.00
购买:
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内容提要:
High-tech industries face a unique set of challenges in bringing their ideas to market. Harvard Business Review on Managing High-Tech Industries collects key ideas featured in the Harvard Business Review that will help high-tech executives stay competitive throughout the entire process of taking a cutting-edge concept from the drawing board to the marketplace.
目录:
Technology Integration:Turning Great Research into Great Products
When Is Virtual Virtuous Organizing for Innovation
The New Logi of High-Tech R&D
Real-World R&D:Jumping the Product Generation Gap
How Architecture Wins Technology Wars
Increasing Returns and the New World of Business
Building Effective R&D Capabilities Abroad
Defining Next-Generation Products:An Inside Look
About the Contributors
Index
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