Writing winning business proposals（如何撰写制胜的商业计划书）

Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the second edition includes many new examples and scenarios, chapters on fees and collaboration, and new sections on "voice" and presentation.

源于著名的咨询公司的商业建议书模板，你一定也会成功。

Introduction
Part 1. Proposal Logics
1. Understanding Generic Structure Logic
2. Understanding the Baseline Logic
3. Using a Measurable-Results Orientation
4. Construction a Logical Methodology-The Pyramid Principle
Part 2. Proposal Psychologics
5. Analyzing the Buyers
6. Selecting and Developing Themes-Determining What to Weave in Your Web of
Persuasion
7. Green Team Reviews:Collaborating to Improve Your Odds of Winning
Part 3. Proposal Preparation
8. Writing the Situation and Objectives Slots
9. Writing the Methods Slot
10. Interluds:Focusing on Persuasion
11. Writing the Qualificaions Slot
12. Writing the Benefits Section
13. Writing the Fees Slot
14. Summary-The Proposal Development Process
Appendix A:Paramount Consulting's Proposal
Opportunity at the ABC Company:A Case Study
Appendix B:Worksheets
Appendix C:Paramount's Proposal Letter to the ABC Company
Appendix D:Internal Proposals(Make Certain They're Not Reports)
Appendix E:A Few Comments About Writing Effective Sentences(and Paragraphs)
Appendix F:Using the Right Voice-Determining How Your Proposal Should "Speak"
Glossary
Index