Transnational Management
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Book Description
Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management. Synopsis "Transnational Management: Text and Cases, 4e", Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. "Transnational Management" focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management. Book Dimension Height (mm) 230 Width (mm) 193 目录：
Part 1. The Strategic Imperatives Chapter 1. Expanding Abroad: Motivations, Means, and Mentalities Chapter 2. Managing Conflicting Demands: Global Integration, Local Responsiveness, and Worldwide Learning Chapter 3. Developing Strategic Capabilities: Building Layers of Competitive Advantage …… |