A MARKETING PLAN FOR LIFE

12 ESSENTIAL BUSINESS PRINCIPLES TO CREATE
MEANING, HAPPINESS, AND TRUE SUCCESS
ROBERT MICHAEL FRIED
After years of focusing on our career, it's easy to lose sight of what's important in the rest of our lives. Fortune 500 marketing strategist, Robert Michael Fried shows how the same skills and principles you've used to achieve professional success can help you reach your personal goals too - by creating A Marketing Plan for Life (Perigee Trade Paperback; January 2005; $15.95 U.S.).
Fried advises us that the same strategies that result in having a good career can help us define what really matters most in our personal lives as well.
Fried's twelve-point system helps the reader achieve a fuller, more balanced life/work plan:
* Define the business you're in ( Figure out who you are and who you want to become.
* Assess the market (Capitalize on your strengths.
* Create "targets of opportunity" (Make your dreams a reality.
A Marketing Plan for Life provides a definitive roadmap to help us discover our true purpose in life so we can achieve meaning, happiness and true success. --This text refers to the Paperback edition.


作者简介：
Robert Michael Fried is a marketing executive who has worked with Motoroal,revlon,Eddie Bauer,and other internationalyy known brands.He has lectured at UCLA and USC and is the cofounder of the ThirdWind Company,dedicated to helping people discover what matters most to them.He conducts his marketiong Plan for Seminars around the world.

作者简介：
　　Robert Michael Fried is a marketing executive who has worked with Motoroal,revlon,Eddie Bauer,and other internationalyy known brands.He has lectured at UCLA and USC and is the cofounder of the ThirdWind Company,dedicated to helping people discover what matters most to them.He conducts his marketiong Plan for Seminars around the world.

Introduction:What Is a Marketing Plan for Life?
1 DEFINE THE BUSINESS YOU'RE IN
Figuring Out Who You Are and Who You Want to Become
2 ASSESS THE MARKET
Capitalizing on Your Strengths
3 IDENTIFY THE TARGET CUSTOMER
Discovering the Authentic You
4 LAUNCH YOUR STRATEGY
Finding Your Nich-and Daring to Risk
5 WEATHER THE PRODUCT CYCLES
Reinventiong Yourself at Every Stage
6 HIT YOUR FOUR COMMUNICATION KEYS
Building your Personal Brand
7 EXPAND YOUR REACH
Creationg a Legacy
8 BUILD A HIGH-IMPACT ADVERTISING CAMPALGN
Reawakening the Creativity Within You
9 PLAN YOUR DISTRIBUTION
Sharing your Time and Energy Wisely
10 ACHIEVE YOUR SALES GOALS
Reaching Out to Make Your Personal Goals a Reality
11 ANALYZE THE PROFIT AND LOSS
Tallying Your Personal Balance Sheet
12 ESTABLISH TARGETS OF OPPORTUNITY
Making you Dreams Come True
Epilogue