市场营销英语（含三盒磁带）

    本书是为想学习英语以便在工作或学习中运用的经商人员或学生准备的。由于书中的单词在美国的办公室里常用，因此对那些想访问美国或与美国公司做生意的人来说，这些词汇和概念是很实用的。
书本内容是商务中的重要部分――市场营销。因为所有公司都得销售产品或提供服务，本书应该能帮助那些想了解商务的人学到美国人所使用的词汇和方法。如果你是学生，这本书也会帮助你学到一些商务及管理知识。
在学校里你可以单独使用本书。老师会帮助你说和写所学的这些单词。还有两盒磁带可以配合本书使用（注：国内未引进）。磁带可以让你练习听英语，并且自己说英语。磁带中还提供了书面复习中部分问题的答案。如果是借助磁带学习商务英语，那么你应该这样做：
从第一课一直读到书面复习。
做书面复习中的所有练习。
放磁带。听带子并跟着指示做。
重读第一课中的故事。
再放录音带。
继续下一课。
继续读、听直至读完全书，听完两盒带子。

    

    毫无疑问，优秀的营销人员是目前就业市场最为缺乏的人才。而作为一名出色的高级营销人员，掌握营销英语是其必备的素质之一。本书是为想学英语以便在工作或学习中运用的经商人员或学生准备的。由于书中的单词在美国的办公室里常用，因此对那些想访问美国或与美国公司做生意的人来说，这些词汇和概念是很实用的，同时你也可以借此学到一些商务和管理知识。

1.电话销售
交谈
2.室外销售
午餐
3.采购
购买
4.客户服务
咖啡
5.信用
访问
6.库存控制
制定销售计划
7.产品管理
定额
8.广告宣传
运动
9.市场调研
访谈
10.管理
人
附录：
词汇
书面复习参考答案
阅读材料参考译文

书摘
Mary enjoys her job.
Her job is customer service.
She helps customers'use her company's products.
When people ask her what she does, Mary says: "Salespeople sell our products.
My job is to make sure they stay sold."
Mary gets copies of sales orders from Steve, John, Helen, and other salespeople.
When she gets the orders, Mary talks to the salespeople about the customers.
It is part of Mary's job to find out how customers are using her company's products.
Mary tells customers: "I'm in the information business. My job is to give you
any information you need about our products and how they're used."
Mary keeps files of information about products and customers.
Files are groups of documents set up to make it easy to find any document or
record which is needed.
In her files, Mary has printed sheets about her company's products.
These printed sheets about the things the company makes are called product
literature.
Product literature tells about the things the company makes.
The literature also tells what the products do.
The idea is to show how products help customers who use them.
"Customers don't buy products,"Mary says. "they buy results."
Mary explains that it is her job to help customers get results.
Results are what the products do for the customers.
Customers buy products for what the products do.
Mary has a list of all the company's customers,
When she receives copies of orders, Mary checks them to see if there are any
new customers.
Mary also checks to see if any old customers are buying products they have
never bought before.
When Mary's company sells a new product that has not been made before,
Mary checks orders to see which customers buy it.
Any time customers buy products they have not used before, Mary calls to see if
she can help.
Mary asks if the customer needs information.
……