Do You Sincerely Want to Be Rich?（伯纳德·科恩费尔德与海外投资服务）
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内容提要：
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
作者简介: CHARLES RAW was financial editor of The Sunday Times (London) when this book was written. BRUCE PAGE, then executive features editor at The Sunday Times, was coauthor of two other bestselling "Insight" books. 编辑推荐：
Book Description
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?" In this eye-opening yet entertaining book, an award-winning "Insight" team of the London "Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile. About Author CHARLES RAW was financial editor of The Sunday Times (London) when this book was written. BRUCE PAGE, then executive features editor at The Sunday Times, was coauthor of two other bestselling "Insight" books. GODFREY HODGSON was a Washington correspondent for The Observer (London), where for two years he wrote the financial column "Mammon," and was foreign features editor of The Sunday Times. He also coauthored, with Page, American Melodrama: The Presidential Campaign of 1968. Book Dimension Height (mm) 203 Width (mm) 134 目录：
Preface to the 2005 Edition
Acknowledgments 1 A Warning to Investors from Mr.Bernard CORNFELD 2 The making of a conceptual salesman 3 The Financial Revolutionaries 4 The First Missionary Journeys 5 Early Travels in the Offshore World 6 Ed Cowett's Problem 7 The Birth of a Superfund 8 The Jungle Jangle Jingle 9 They May Be Schmucks,but They're the Government 10 A Little Question in Switzerland 11 Pacem in Terris……and Good Will to All Men 12 Reminiscences of the Court of the Emperor Cornfeld 13 The Off-White Cliffs of Dover 14 Germany:The Super-Super-Supermen 15 The Bella Figura of Harvey Felberbaum 16 Good Evening,Comrade Prospect! 17 The Master Financiers 18 A Very Long Way Offshore 19 John M.King:The Power of Natural Gas 20 The Book of Revelations 21 The Feeding of the Meeting 22 Terminating Bernie 23 The Customers' Yachts 24 A Game of Strategic Withdrawal Index |