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内容提要:
Welcome to entry in the From the Field series of case collections from HBS Publishing.We have three main objectives for this series:
To enrich readers'understanding of business by presenting coherent collctions of field-based research published by Harvard Business School.Understanding business involves much more than earnings reports and news headlines.It means understanding how managers perceive and analyze the complex challenges their companies face and the strategies and tactics they devise in response.For nearly a century HBS has been 5researching the world of managers from inside companies and delivering their stories to facilitate superior teaching and learning.You won't find easy answers or quick fixes in these cases,but you will discover balanced,and the intelligent professionals who-like you-are trying to cope with them.
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Welcome to entry in the From the Field series of case collections from HBS Publishing.
目录:
CONTENTS
e-Consulting Summary Note Questions and Ideas to Consider AGENCY.COM(A):Launching an Interactive Service Agency Summary Case e Questions and Ideas to Consider AGENCY.COM(B):Managing Rapid Growth Summary Case Questions and Ideas to Consider Eggrock Partners,LLC(A) Summary Case Questions and Ideas to Consider Eggrock Partners,LLC(B) Summary Case Questions and Ideas to Consider Morgan Stanley Dean Witter Private Client Services Summary Case Questions and Ideas to Consider Hambrecht & Quist Summary Case Questions and Ideas to Consider The Peppers and Rogers Group Summary Case Questions and Ideas to Consider Tom Tierney at Bain & Company(A) Summary Case Questions and Ideas to Consider Tom Tierney at Bain & Company(B) Summary Case Questions and Ideas to Consider Tom Tierney at Bain & Company(C) Summary Case Questions and Ideas to Consider 序言:
The items in this collection have been chosen because they reveal important aspects of today's professional services industry. Each of the items is introduced with a summary. Following each item is a series of "Questions and Ideas to Consider" that we hope will stimulate your thinking as well as drive you to the Internet to do your own research.
We open this collection with an overview of e-consulting, a rapidly growing segment of the professional services industry. "e-Consulting" introduces several key themes of the collection, inc..
书摘:
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