专业服务业-哈佛商学案例精选集(英文影印版)实务系例

专业服务业-哈佛商学案例精选集(英文影印版)实务系例 - 图书城

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作者:
A.南达 等 编写
ISBN:
9787300041742 , 7300041744
出版社:
出版日期:
2002-11-1
定价:
36.00
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内容提要:
    Welcome to entry in the From the Field series of case collections from HBS Publishing.We have three main objectives for this series:   To enrich readers'understanding of business by presenting coherent collctions of field-based research published by Harvard Business School.Understanding business involves much more than earnings reports and news headlines.It means understanding how managers perceive and analyze the complex challenges their companies face and the strategies and tactics they devise in response.For nearly a century HBS has been 5researching the world of managers from inside companies and delivering their stories to facilitate superior teaching and learning.You won't find easy answers or quick fixes in these cases,but you will discover balanced,and the intelligent professionals who-like you-are trying to cope with them.
作者简介:
    
编辑推荐:
    Welcome to entry in the From the Field series of case collections from HBS Publishing.
目录:
CONTENTS
e-Consulting
 Summary
 Note
 Questions and Ideas to Consider
AGENCY.COM(A):Launching an Interactive Service Agency
 Summary
 Case
e Questions and Ideas to Consider
AGENCY.COM(B):Managing Rapid Growth
 Summary
 Case
 Questions and Ideas to Consider
Eggrock Partners,LLC(A)
 Summary
 Case
 Questions and Ideas to Consider
Eggrock Partners,LLC(B)
 Summary
 Case
 Questions and Ideas to Consider
Morgan Stanley Dean Witter Private Client Services
 Summary
 Case
 Questions and Ideas to Consider
Hambrecht & Quist
 Summary
 Case
 Questions and Ideas to Consider
The Peppers and Rogers Group
 Summary
 Case
 Questions and Ideas to Consider
Tom Tierney at Bain & Company(A)
 Summary
 Case
 Questions and Ideas to Consider
Tom Tierney at Bain & Company(B)
 Summary
 Case
 Questions and Ideas to Consider
Tom Tierney at Bain & Company(C)
 Summary
 Case
 Questions and Ideas to Consider
序言:
The items in this collection have been chosen because they reveal important aspects of today's professional services industry. Each of the items is introduced with a summary. Following each item is a series of "Questions and Ideas to Consider" that we hope will stimulate your thinking as well as drive you to the Internet to do your own research. We open this collection with an overview of e-consulting, a rapidly growing segment of the professional services industry. "e-Consulting" introduces several key themes of the collection, inc..
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