会展英语——高校会展管理系列教材

    本书是为了适应我国会展经济的发展而编写的专业英语教材。全书共有12个单元，每单元围绕主题由3篇阅读文章、一篇案例文章以及若干练习项目组成。所收内容不仅从宏观上介绍了会展活动管理的有关理论，包括会展业的形成及其发展、会展业对社会文化和政治经济的影响、会展营销、会展管理、会展各活动的协调及其评估等诸多方面，而且理论联系实际，设计了多种多样的课文讨论及案例分析题目，以培养读者解决问题的实际能力。该书还根据各单元的主题，设计了形式各异的英语读、写、说、译等项练习，以提高读者英语语言技能。全书选材于国内外最新的相关著作和文献，力求内容新颖，语言地道。
本书可作为普通高等院校、高职院校学生的专业英语用书，也可供相关专业在职人员作为培训教材与相关专业教师的参考用书。

本书是为了适应我国会展经济的发展而编写的专业英语教材。全书共有12个单元，每单元围绕主题由3篇阅读文章、一篇案例文章以及若干练习项目组成。所收内容不仅从宏观上介绍了会展活动管理的有关理论，包括会展业的形成及其发展、会展业对社会文化和政治经济的影响、会展营销、会展管理、会展各活动的协调及其评估等诸多方面，而且理论联系实际，设计了多种多样的课文讨论及案例分析题目，以培养读者解决问题的实际能力。该书还根据各单元的主题，设计了形式各异的英语读、写、说、译等项练习，以提高读者英语语言技能。全书选材于国内外最新的相关著作和文献，力求内容新颖，语言地道。

本书可作为普通高等院校、高职院校学生的专业英语用书，也可供相关专业在职人员作为培训教材与相关专业教师的参考用书。

Unit One Creation and Development of Meetings, Conventions and Expositions Industry
Text A History of Meetings, Conventions and Expositions
Text B The Event Management Profession and Its Subfields
Case Study The First Convention Bureau
Exercises
Supplementary Reading The Future of Meetings, Conferences and Conventions
Unit Two　The Impacts of the Events Industry
Text A The Impacts of the Events and Expositions
Text B Social and Community Implications of Events
Case Study Impacts of Sydney’s Olympic Games
Exercises
Supplementary Reading Developing a Convention City:
? Opportunities as Thailand Moves towards Becoming a Convention Country
Unit Three The Players of the Industry
Text A Convention and Visitors Bureau
Text B Companies and Their Roles
Case Study The Inntel Agency
Exercises
Supplementary Reading Some Major Players in the Industry
Unit Four Event Marketing
Text A The Five Ps of Event Marketing (A)
Text B The Five Ps of Event Marketing (B)
Case Study Bill Veeck
Exercises
Supplementary Reading The Target Market
Unit Five Human Resources Management
Text A Staffing
Text B The Demand for and Scheduling of Staff
Case Study Help Wanted
Exercises
Supplementary Reading Volunteer Coordination
Unit six sponsorship of great events
……
Unit seven financial management
Unit eight preparation for great events
Unit nine logistics in great events
Unit ten legal management
Unit eleven organization of great events
Unit twelve closedown and evaluati
Key to exercises
Bibliography"