国际商务交际（第2册）
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内容提要：
《国际商务交际》是根据美国South-western college Publishing出版的Business communication-process & Product改编的，考虑到具有中等英语水平的读者学习的需要，对内容做了某些调整和删节，每个Chapter之后补充了Words & Notes。这套商务英语教材从不同的侧面系统介绍了商务活动中常用的交际手段和交际技巧。全套书分同1、2册，本书为第2册。
第2册内容包括：7、商务信函；8、备忘录和电子邮件；9、说服和促销售函；10、拒绝信函；11、企划报告和调研；12、求职信函及相关文书。 作者简介：
编辑推荐：
目录：
CHAPTER 7 ROUTINE LETTERS AND GOODWILL MESSAGES
Case Study:Communication in Process:Ben Jerry's uses Routine Letters to Sweeten Relations With Customers Strategies for Routine Letters Direct Request Letters Checklist for Writing Direct Requests Direct Reply Letters Ethical Insights:Using Cautionin Writing Letters of Recommendation Recommendation Checklist for Writing Direct Replies Writing Winning Goodwill Messages Checklist for Writing Goodwill Messages Writing Intemational Letters Case Study:Process to Product:Applying Your Skills at Ben Jerry's Summary of Leaming Bbjectives Chapter Review Critical Thinking Activities WORDS nOTES CHAPTER 8 ROUTINE MEMOS AND EMAIL MESSAGES Case Study:Communication in Process:Getting Facts on Record at Shore Memorial Hospital Writing Routine Memos and E-Mail Messagrs Tech Talk:Not exactly a Paperless Office,But close Using Email Effectively Career Coach:E-Mail Netiquette-Courtesy in Cyberspace Kinds of Memos Case Study:Process in Progress:Shore Memorial Hospital Revisited Checklist for Wrting Routine Memos and E-mail Messages Case Study:Process to Product:Applying Your Sklls at Shore Memorial Hospital Summary of Leaming Obijectives Chapter Review Critiacal Thinking Activities Word Notes CHAPTER 9 PERSUASIVE AND SALES MESSAGES Case Study:Communication in Process:Amazon.com Learns How to Persuade its Web Customers Learns How TO persuade Its Web Customers Stategies for Making PERSUASIVE rEQUESTS Career Coach:Seven Rules Every Persuader Should Know Ethical Insights:What's Fair in Persuasion?Avoiding Common Logical Fallacies Writing Successful Persuasive Requests Case Srudy:Process in Progress:Amazon.com Revisited Checklist for Making Persuasive Requests Planning and Composing Sales Letters Dveveloping Persiuasive News Releases Case Study:Process to Product:Applying Yours Sklls Amaxzon.com Summary of Learning Objectives Chapter Review Critical Thinking Activities Words Notes CHAPTER 10 NEGATIVE MESSAGES …… CHAPTER 11 REPORT PLANNING AND RESEARCH CHAPTER 12 EMPLOYMENT COMMUNICATION Words Notes |