环球商务英语（2书+9磁带）
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内容提要：
《环球商务英语》（World Class English for Business）是从英国开放大学（Open University）引进改编的适合以自学为主的商务英语用书，该教材深入浅出地介绍了一些当代商务理念和国际商务惯例，以及英语国家的商务文化。全书共有8个教学模块（Module），分为1、2两册，并配有9盘录音带。
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目录：
《环球商务英语》上册
Module plans Module 1 Change and the company Unit 1 How companies operate Session 1 Dutton Engineering Session 2 The Structure of organisations Session 3 Successful Products Unit 2 Responding to change Session 4 people and change Session 5 Describing trends Session 6 The global market Unit 3 Ways of wording Session 7 Telecommutiong Session 8 Working with regulations Session 9 WOrking in cyberspace Unit 4 Pronunciaton and review Session 10 Pronunciation Session 11 Review Session 12 Communicative activities Answers Module 2 The Custimer Unit 1 Customer serivce Session 1 Planning improvemens to customer service Session 2 Formulating customer service policy Session 3 Briefing staff about customer policy Unit 2 Customer feedback Session 4 Finding out what customers think - 1 Face-to-face interviews Session 5 Finding out what customers think - 2 On the telephone Session 6 Finding out what customers think - 3 Written questionnaires Unit 3 Total Quality Management Session 7 What is Total Quality Management Session 8 Who is involved in Total Quality Management? Session 9 How is Total Quality Management Managed? Unit 4 Pronunciaton and review Session 10 Pronunciation Session 11 Review Session 12 Communicative activities Answers Module 3 Finance Module 4 A new product Transcript Self-Assessment Glossary Acknowledgements |
