电子商务（英文版第六版）——经典原版书库

    本书的前几版都获得了很大成功，是世界范围内广泛采用的电子商务教材。在前一版的基础上，本书详细解释了电子商务的持续演进和发展。为了反映经济变化以及相应的商业的发展，本书重点强调了收益增加和交易成本降低模型，介绍了最近的技术发展，包括在电子商务领域覆盖率不断增长的无线技术 (m-commerce) 。本书内容丰富，论述严谨，每一章都引入最新的灵活运用技术和真实商业案例来增强教育价值，清晰地介绍了电子商务概念以及不断涌现的新技术，包含及时的内容总结、术语汇总和大量练习题。本书提供在线网络支持，为学习本书的读者提供丰富的在线实例。
　　本书适合作为高等院校相关专业的电子商务课程教材，也可供从事电子商务的专业人士参考。

    Gary P.Schneider，圣迭戈大学商学院会计信息系副教授。他在会计信息方面著作丰富，经常在《Interfaces》、《IS Audit & Control Journal》、《Journal of Information Systems》等许多权威刊物上发表论文。他在美国会计协会非常活跃，现在是《Accounting Information Systems and Technology Reporter》的编辑。Gary从田纳西大学获得会计学博士学位，从赛维尔大学获得会计学MBA，从辛辛那提大学获得经济学学士学位。在开始他的学术生涯之前，Gary在俄亥州作为CPA（注册会计师）和专业会计师工作了14年。

PREFACE
CHAPTER 1 Introduction to Electronic Commerce
Electronic Commerce:The Second Wave
Business Models,Revenue Models,and Business Processes
Economic Forces and Electronic Commerce
Identifying Electronic Commerce Opportunities
International Nature of Electronic Commerce
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research
CHAPTER 2 Technology Infrastructure:The Internet and the World Wide Web
The Internet and the World wide Web
Packet-Switched Networks
Internet Protocols
Markup Languages and the Web
Intranets and Extranets
Internet Connection Options
Voice-Grade Telephone Connections
Internet and the Semantic Web
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research
CHAPTER 3 Selling on the Web:Revenue Models and Building a Web Presence
……
CHAPTER 4 Marketing on the Web
CHAPTER 5 Business-to-Business Strategies:From Electronic Data
CHAPTER 6 Online Auctions,Virtual Communities,and Web Portals
CHAPTER 7 The Environment of Electronic Commerce:Legal,Ethical,and Tax Issues
CHAPTER 8 Web Server Hardware and Software
CHAPTER 9 Electronic Commerce Software
CHAPTER 10 Electronic Commerce Security
CHAPTER 11 Payment Systems For Electronic Commerce
CHAPTER 12 Planning for Electronic Commerce
GLOSSARY
INDEX

Electronic Commerce, Sixth Annual Edition provides complete coverage of the key business and technology elements of electronic commerce. The book does not assume that readers have any previous electronic commerce knowledge or experience. In 1998, having spent several years doing electronic commerce research, consulting, and corporte training, I began developing both an undergraduate business school course and an MBA-level course in electronic commerce. Although I had used a variety of books and other materials in my corporate training work,..

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