新剑桥商务英语(高级):词汇用法
内容提要 :
Business Vocabulary in Use Advanced, a new addition to the bestselling English Vocabulary in Use titles, is suitable for Upper intermediate and Advanced level learners of business English. Primarily designed as a self-study reference and'practice book, it can also be used for classroom work and one-to-one lessons.
目录 :
INTRODUCTION
THE HUMAN DIMENSION 1 Word of work 2 Managemetn style 1 3 Managemetn style 2 4 Employment and employability 5 Flexibilit and inflexibility 6 Work—life balance 7 Managing talent 8 Team building 9 The right skills QUALITY 10 What is quality? 11 Quality standards 12 TQM and JIT 13 Quality and people 14 The management of change 15 Striving for perfection 16 Strategic thinking 17 Competition 18 Companies and their industries 19 Key strategic issues 20 Innovation 21 Preparing for the future MARKETING 22 The four Ps and the four Cs 23 Customer satisfaction 24 Knowing your customers 1 25 Knowing your customers 2 26 Brands and branding 27 Global brands IT AND ITS USES 28 The IT revolution 29 Internet security 30 E-commerce:after boom and bust …… COMPANY FINANCE CORPORATE RESPONSIBILITY THE GLOBAL ECONOMY Answer key Index 前言:
Who is this book for?.
Business Vocabulary in Use Advanced builds on the success of Business Vocabulary inUse. It is designed to help upper-intermediate and advanced learners of business Englishimprove their business vocabulary. It is for people studying English before they start workand for those already working who need English in their job.The emphasis is on language related to today's important, and sometimes controversial,business issues.
You can use the book on your own for self-study, or with a teacher in the classroom, one-to-one o..
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