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内容提要:
This is the real world,the streetwise world.In this world successful entrepreneurs,executives,and salespeople rely on a different set of skills than those they learned in business school.They've mastered the skills of effective communication,leadership,motwation,etiquette,and organization.They've learned from the“school of hard knocks.”
Streetwise 24 Hour MBA includes five main courses and four short courses to help you develop the skills you need to succeed. 作者简介: Alex Hiam is a leading authoor,corporate consultant,and workshop leader.He Has developed innovative training programs and workshops for leading companies such as General Motors,Kellogg's and Coca-Cola.He holds a B.A.from Harvard University and an M.B.A.from UC Berkeley.Hiam has authored Marketing for Dummies,the Portable MBA,and Streetwise Motivating and Rewarding Employees. 目录:
Introduction:The Real-World MBA
Course I:The Business Communications Course OVERVIEW INTRODUCTION SESSION 1 What,to Who? SESSION 2 Pen Power SESSION 3 Advanced Business Writing SESSION 4 From Writer's Block to Writing for Fun SESSION 5 Communicating wint Voice Mail Systems SESSION 6 Giving Killer Presentations SESSION 7 What to Say to Employees Who Bad Mouth You Course II:The Leadershlp Course OVERVIEW SESSION 1 Why Lead When You Can Just Manage? SESSION 2 What Kind of Leader Are You? SESSION 3 Focusing on People and Tasks SESSION 4 Focusing on Commitment and Competence SESSION 5 Leading to Build Commitment SESSION 6 Leading to Build Competence SESSION 7 Putting It All Toggether Course III:The Employee Motivation course Course IV:The Organization course …… |