Million Dollar Consulting,3/e

    Consultants will find critical new Material on how to Overcome Objections and vital information on internet and e-based marketing and sales.Htere's also a new chapter on how to work in smaller markets with family owned businesses,non-profits and other"non-traditional"clients.Packed with the most up-to-date information available,Million Dollar Consulting will boost Performance and profits for you and the companies you consult.

本书是一本空前的商业性畅销书，已发展至第三版，在美国稳居货架１０年，经久不衰。艾伦，这位“咨询顾问中的咨询顾问”，浓缩自己的从业经验，为咨询顾问提供了有效的工具和建议。教其一步步地扩展业务，从战略，战术以及自我价值的实现等３个部分入手，教其每年保持７位数的收益，并邀请您加人成功咨询顾问的行列。

    "if you're interested in becoming a rich consultant,this boos is a must read."——Robert F.Mager,Founder and President,Mager Associates,Member,Training&Development Hall of Fame
"Blast out of the Per diem trap and into value billing."——Jim Kennedy,Founder,Publisher,and Editor,Consultants News
"The advice on developing price structure alone is worth a hundred times the price of the book."——William C.BYham,Ph.D.,author of Zapp1
"Must reading for those who are beginning a practice or seeking to upgrade an existing practice."——Victor H.Vroom,Hohn G.Searle Professor,School of Managemetn,Yale University

Preface
Acknowledgments
Part 1 Strategy:establishing Your view of the Profession
1 The State of the Art:Most Art Is in the Eye of the Beholder
What a Conaultant Is and Is Not
How Organizations Choose Consulting Help
Emphasizing Results,Not Tasks
Trends and Likelihoods for the Coming Decade
2 The Right State of Mind:Rudderless Ships Are Only Good at Drifting
How Jobs Get in the Way of Careers
Will Growth Cut You Down to Size?
Abandoning Clients Gracefully
Ten Business Conditions That Cry Out for Abandonment
Establishing the Ideal Goals
As in Show Business,Timing Is Everything
3 Prerequisites for Growth:Expanding the Envelope
The Success Trap
Establishing the Firm's Image
Abandoning the Past
Accepting Prudent Risk
4 Breaking Paradigms:The Worst Piece of Advice I've Ever Received
……
5 Accelerating in the Turns:Dont's Skid But Don't Stop
Part 2 Tactics:Implementing Your Vision of Your Firm
6 Creating Opportunities:If You Don't Blow Your Own Horn,There Is No Music
7 Acquiring People:Practicing What You Preach Could Save Your Life
8 Working Outside the Corporate World:How to Make Money where Most People Can't
9 Establishing Fees:If You're Charging a Per Diem,You're Still Just Practicing
10 How to Write a Proposal That Closes Business:Don't Trip As You're About to Cross the Finish Line
11 Investing in Success:Absence Doesn't Make the Heart Grow Fonder-It Weakens the Memory
12 Turning Change into Opportunity:Bad Times Can Be Good Times If You Play Cards Right
13 The Technological Consultant:How to Use Technology and Live to Tell Aboot It