PARTNERS.COM：How to Profit from the New DNA of Business

    Partnerships are the lifeblood of e-commerce.
But most businesses haven't a clue how to begin setting up innovative alliances such as co-opetition arrangements, affiliate programs, web distribution, event marketing, and websourcing. Help has arrived. Partners.com shows businesses how to forge leading-edge Internet partnerships fast-with competitors, customers, employees, and other businesses. From Amazon's consumer affiliate program to General Motors' sophisticated online distribution model, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days or even hours.
Partners.com pulls back the curtain to reveal the specifics of these new and better ways of doing business. It presents a clear picture of companies, such as eBay, Altra, GoFish, Egghead, VerticalNet, and Yahoo, that are utilizing technology-driven partnerships. As businesses focus on finding profitable strategies, partnerships will not be just one option, but rather the new weapon of choice for succeeding in e-commerce.

作者简介
Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business and technology consulting firm. Its clients include NaviSite, Hitachi, Vignette, and AT&T. Cunningham is a sought-after speaker internationally and regularly writes articles on Web business and e-commerce. He lives in Harvard, Massachusetts.

Acknowledgments
Preface
CHAPTER 1 The Power of Many
Why Organizations Need Partners
The Partnerships
Silver Bullets and Wooden Stakes
Developing Strategies
CHAPTER 2 The Most Important Partners;Staff and B2E
Corporate Environment
Infrastructure
Culture
CHAPTER 3 Partnership That Work
Private Exchange
Big Consortia
What Makes Partnerships Works?
What Doesn't Work
The Consumer Marketplace
CHAPTER 4 Building a Partner-ready Organization
VIVA!
The Framework
CHAPTER 5 Distribution Partnerships :Building
Channel Programs
Channel
Business Goals
Definign the Program
Types of Partnerships
Go To Market Framework for Partnerships
CHAPTER 6 The Self-Service Partner
CHAPTER 7 Technology for Partnerships
CHAPTER 8 Agreements and Contracts
CHAPTER 9 Partners,Customers,and The Net
CHAPTER 10 The Future of Partnerships
About the Author and Contact Information
Index