电子商务教程

    本书较为全面地透析了电子商务的商务、技术、补会领域。作为教材，其重点着墨于电子商务的起源和商务模式演化、企业资源管理、客户关系管理、电子供应链管理、电子采购管理、电子预报及生产计划管理、电子支付系统、网络安全问题以及电子商务市场策略等。该教材信息丰富，内容新颖，可供英语专业本科电子商务方向的学生使用，也可以作为公共外语的选读内容。

    知名专家领衔，编写队伍精英荟萃。
　　具有系统性，注重教材之间的支撑和衔接。
　　具有完整性，覆盖大纲规定的所有课程类型。
　　具有新颖性，理念、素材和体例均大大突破传统教材。
　　具有开放性，可根据不同情况灵活选择。
　　突出对学生基本技能和实际应用能力的培养。
　　培养学生人文素质和跨文化意识，强调全面发展。
　　注重与《普通高中英语课程标准》的衔接。
　　适应大学英语教学基本要求，大学英语学生可选修。

Chapter 1　Overview of Internet and E-commerce
　 Learning objectives
　 Introduction
　 1　What is the Internet?
　 2　Internet-based E-commerce
　 3　Potential benefits of electronic commerce for businesses
　 4　The Development of E-commerce and new economic paradigms
　 Summary
　 Review questions
　 Case study and project
Chapter 2　E-commerce Business Models and Concepts
　 Learning objectives
　 Introduction
　 1　E-commerce business model
　 2　Major business-to-consumer (B2C) business models
　 3　Major Business-to-Business (B2B) business models
　 4　Business models in emerging E-commerce areas
　 5　How the internet and the web change business: basic business
　　　concepts
　 Summary
　 Review questions
　 Case study and project
Chapter 3　Enterprise Resource Planning
　 Learning objectives
　 Introduction
　 1　What is ERP?
　 2　How can ERP improve a company's business performance?
　 3　Administrative consideration of the time
　 4　Administrative considerations of the cost
　 5　Payback from ERP: when and how much
　 6　Configuration of ERP software
　 7　ERP and E-commerce
　 Summary
　 Review questions
　 Case study and project
Chapter 4　Customer Relationship Management
　 Learning objectives
　 Introduction
　 1　Definition of CRM
　 2　Importance of CRM
　 3　Goals of CRM
　 4　Leading industries in CRM implementations
　 5　Innovative ideas
　 6　E-CRM
　 7　Implementation of CRM
　 8　Reason for the failure of CRM
　 9　Customer profitability
　 Summary
　 Review questions
　 Case study and project
Chapter 5　E-commerce and Supply-chain Management
　 Learning objectives
　 Introduction
　 1　Supply-chain management
　 2　Why is supply-chain management so important?
　 3　Controlling variability across the supply-chain
　 4　How should a supply-chain be designed?
　 5　Supply-chain architecture
　 6　The relevance of E-commerce to the supply-chain
　 7　The Impact of E-commerce on the supply-chain
　 8　E-commerce and supply-chain integration
　 9　Traditional E-commerce vs. E-supply-chain
　 10　The importance of electronic data interchange in
　　　 E-commerce and supply-chain
　 11　An approach to E-technology acquisition and justification in
　 　　supply-chain management
　 12　E-commerce and global supply-chain management
　 13　The issue of trust in supply-chain management
　 Summary
　 Review questions
　 Case study and project
Chapter 6　E-commerce and Purchasing Management
　 Learning objectives
　 Introduction
　 1　What is purchasing management?
　 2　JIT purchasing
　 3　JIT supplier selection
　 4　JIT purchasing and performance
　 5　Future of purchasing management
　 6　Why is purchasing management so important in E-commerce?
　 7　E-commerce purchasing
　 8　A model for e-purchasing
　 9　E-commerce purchasing strategies
　 10　Improving E-commerce purchasing process
　 Summary
　 Review questions
　 Case study and project
Chapter 7　E-commerce and Forecasting and Scheduling
　　　　　 Management
　 Learning objectives
　 Introduction
　 1　What is forecasting and scheduling management?
　 2　Why is forecasting and scheduling management so important in
　　　E-commerce?
　 3　Integrating forecasting into the E-commerce operations
　 4　Integrating scheduling into the ERP system
　 5　Automating to improve scheduling
　 Summary
　 Review questions
　 Case study and project
Chapter 8　E-commerce Payment System
　 Learning objectives
　 Introduction
　 1　Payment systems
　 2　Credit card E-commerce transactions
　 3　E-commerce digital payment systems in the B2C arena
　 4　B2B payment systems
　 Summary
　 Review questions
　 Case study and project
Chapter 9　Internet Security Concerns
　 Learning objectives
　 Introduction
　 1　The E-commerce security environment
　 2　Security threats in the E-commerce environment
　 3　Technology solutions
　 4　Policies, procesures, and laws
　 Summary
　 Review questions
　 Case study and project
Chapter 10　E-commerce Marketing Strategies
　 Learning objectives
　 Introduction
　 1　Consumers online: the Internet audience and consumer behavior
　 2　Basic marketing concepts
　 3　Internet marketing technologies
　 4　B2C and B2B E-commerce marketing and branding strategies
　 5　Online market research: knowing your customer　
Summary
　 Review questions
　 Case study and project
Glossary
Sources of Materials and Works Cited