旅游实务(高级)(英文)

旅游实务(高级)(英文) - 图书城

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作者:
ISBN:
9787801699152 , 7801699157
出版社:
出版日期:
2005-8-1
定价:
26.00
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内容提要:
2005年6月中国时代经济出版社与苏格兰学历管理委员会签署第三批英国高等教育文凭项目(SQA/HND)教材的协议,本次共引进教材190种,为商科、计算机、旅游酒店管理、物流、工程等五大类15个专业的教材。现已出版。其余将在年底前陆续出齐。英国高等教育文凭项目(SQA/HND)教材,由国外富有教学经验的资深专家编撰,严格遵循课程大纲,可以帮助国内教师更好地把握课程精髓。教材中的许多国际通行案例,同时根据我国国情收录了适应于国内的教学案例,使学生掌握前沿知识。为了确保教材内容紧跟时代前沿,增强教材实用性和可操作性,SQA负责至
目录:
1 Introduction to the Scottish Qualifications Authority
2 Introduction to the Unit
2.1 What is the Purpose of this Unit?
2.2 What are the Outcomes of the Unit?
2.3 What do I Need to be Able to do in Order to Achieve the Unit?
2.4 Aproximate Study Time for This Unit
2.5 Equipment/Material Required for this Unit
2.6 Symbols Used in this Unit
3 Assessment Information for this Unit
3.1 What Do I Have to Do to Achieve This Unit?
4 Suggested Lesson Plan
5 Learning Material
5.3 Section 3--Tour Components and Costing
5.4 Section 4--Marketing Tools and Reservation Methods
5.5 Section 5--Job functions of dey tour operator personnel involved in customer relations
5.6 Section 6--Important aspects of a Customer Relations Management Policy
6 Additional Reading Material
7 Solutions to Self-Assessde Questions and Activities
8 Copyright References
9 Acknowledgements
Appendix 1--Unit Specification
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